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Karamehmet Altuntaş, Bilge

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Profile URL
https://hdl.handle.net/12294/4851
Name Variants
Karamehmet, Bilge
Job Title
Doç. Dr.
Email Address
Main Affiliation
05.03. Halkla İlişkiler ve Reklamcılık Bölümü
Status
Former Staff
Website
ORCID ID
Scopus Author ID
57193873160
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
CYY-8855-2022

Sustainable Development Goals

SDG data is not available
Documents

2

Citations

99

h-index

2

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Documents

2

Citations

55

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Scholarly Output

5

Articles

4

Views / Downloads

20/32

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

22

Scopus Citation Count

57

WoS h-index

1

Scopus h-index

1

Patents

0

Projects

0

WoS Citations per Publication

4.40

Scopus Citations per Publication

11.40

Open Access Source

2

Supervised Theses

0

JournalCount
International Journal of Pharmaceutical and Healthcare Marketing2
İletişim Çalışmaları Dergisi1
International Journal of Social Science1
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2012 - 20175
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Now showing 1 - 5 of 5
  • Thumbnail Image
    Article
    Citation - Scopus: 57
    Factors Affecting Health Tourism and International Healthcare Facility Choice
    (Emerald Group Publishing Ltd. Howard House Wagon Lane, Bingley BD16 1WA, 2017) Aydın, Gökhan; Karamehmet, Bilge; Aydin, G.; Karamehmet, B.
    Purpose: Health-care tourism has become a major industry in the past decade. Following the increasing activity in health-care tourism, the decision-making process of consumers in choosing an international health-care facility has become increasingly important to the related parties. The present study aims to offer a holistic model of international health-care facility choice that incorporates the important dimensions by assessing the growth drivers and the alternative factors proposed in the literature and by validating them via a survey study. Design/methodology/approach: The factors deemed important in the existing literature were used as the basis of a study in Turkey. In total, 65 structured interviews were conducted with health-care professionals and international health tourists to understand the perspective of the two important parties that affect policymaking. Findings: The findings of the study support the significance of the majority of the variables proposed as important factors affecting international health-care facility choice. Research limitations/implications: The study was carried out in four large hospital chains in Turkey; however, this creates a limitation in scope and may have limited representativeness of the overall market. The model has yet to be tested on a larger scale. Practical implications: There are significant differences in the opinions of professionals and international health-care tourists in terms of choice criteria. This indicates problems with health professionals’ understanding of the consumer decision process. Originality/value: The study provides a model that can be used to gain insights on the consumer decision process and also provides the policymakers and stakeholders of the international health-care industry with a sound theoretical foundation to build further studies upon. Only a limited number of studies was carried out in Turkey that focus on international health-care tourism, and the present study will fill a substantial research gap. © 2017, © Emerald Publishing Limited.
  • Thumbnail Image
    Article
    Citation - WoS: 22
    Factors Affecting Health Tourism and International Healthcare Facility Choice
    (Emerald Group Publishing Ltd, 2017) Aydin, Gokhan; Karamehmet, Bilge
  • Thumbnail Image
    Book
    Kurumsal İletişimde Metafor
    (Beta Yayınları, 2012) Karamehmet, Bilge
    …
  • Thumbnail Image
    Article
    Mobile Marketing Communication in Tourism: A Case Study from Turkey
    (JASSS, 2013) Karamehmet, Bilge
    In recent years mobility has played important role in our life as a natural consequence of rapid changes in technology. Mobile devices are indispensable for our life like that mobile phones standing first on the list and also laptop computer, tablet PCs, PDAs. Mobile marketing applications began to affect consumers day to day more, while the impact of mobile devices continues to grow in the field of marketing which become a part of our lives now and in our daily lives. As a result of technological developments, the methods of collecting data in marketing research develop day by day. The use of mobile phone in marketing researches takes shape in accordance with attributes of the phone; the culture of mobile phone users, the number of them, government rules and procedures. Prompted by highly publicised over-optimistic predictions of future success of mobile marketing (cf. Leppäniemi and Karjaluoto 2005) and the success stories of mobile marketing campaigns (e.g. Enpocket 2003), academic research on mobile marketing is snowballing. While prior research have provided useful insights into mobile marketing (e.g. Facchetti et al. 2005; Leppäniemi et al. 2006; Barnes 2002; Yunos et al. 2003; Kavassalis et al. 2003), our understanding of the mobile marketing strategy formulation and implementation remains deficient. The main aim of this article is to focus on the usage of mobile marketing communications applications in Turkey. The paper is constituted on the results of a survey conducted in Samsun which is a province of Turkey in Black Sea Region. Therefore it is intended to highlight the diversities of usage of Mobile marketing communication applications in Turkey. The differences in the mobile application is expected to shed light on future research in the field of mobile marketing.
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    Article
    Y Jenerasyonunda Sözsüz İletişim Yöntemi Olarak Gösterişçi Tüketim Kullanımıyla İlgili Deneysel Bir Çalışma
    (İstanbul Arel Üniversitesi İletişim Fakültesi, 2015) Aydın, Gökhan; Karamehmet, Bilge
    Bu çalışma içerisinde günümüzde kullanımı istikrarlı bir şekilde artış gösteren lüks tüketim ürünleri sözel olmayan iletişim bakış açısından ele alınmıştır. Karşı cinse mesaj verme (sinyalleşme) aracı olarak lüks ürünlerin kullanımı birçok kültürde ve özellikle gençler arasında yükselen bir eğilim olarak görülmektedir. Karşı cinsi etkilemek için gösterişçi ürünler kullanma eğiliminin kadın ve erkekler arasında tercih edilme şekillerinin ortaya konulması için deneysel bir çalışma yürütülmüştür. Bu deneysel çalışma ile Y-jenerasyonuna mensup olan 208 kişinin lüks tüketim ürünleri için yaptıkları harcamaların değişiklik gösterip göstermediği uygulamalı bir araştırma sonucunda ortaya konulmuştur. Çalışmanın sonuçlarına göre karşı cinsi etkilemek için bir sinyalleşme aracı olarak lüks tüketim ürünlerinin kullanımını erkeklerin tercih ettiği, kadınlar arasında ise böyle bir eğilim olmadığı tespit edilmiştir.