Consumers' E-Waste Awareness and Sustainable Disposal Behavior: A Comparative Intergenerational Analysis

Abstract

With the advancement of technology and the widespread use of the internet, electronic products have begun to play an important role in our lives. Electronic products, which we encounter in every aspect of our lives, including at home, at work, and in our daily routines, possess significant economic value due to the materials they contain. However, if not disposed of properly, they pose a threat to both the environment and human health. The aim of this study is to examine consumer awareness levels and sustainable disposal behaviors (SDB) regarding electronic waste (e-waste) through an intergenerational comparison. The study aims to determine the effect of e-waste consumer awareness (EWCA) on SDB and its sub-dimensions, as well as to examine these variables within the framework of demographic characteristics (family monthly income and education level) to obtain specific findings. According to the data obtained from the study, it was determined that EWCA has a positive effect on SDB and many of the factors that constitute SDB (reduce, recycle, refuse, repair (5Rs)). Additionally, it was found that EWCA differs according to family monthly income but does not create a significant difference according to education level and generations. Regarding SDB, it was observed that SDB showed statistically significant differences across generations, while no significant differences were found in SDB based on family monthly income and education level. Furthermore, it was determined that reuse differs according to family monthly income and generations, reduction differs according to education level and generations, refusal differs according to family monthly income, and repair differs according to family monthly income and generations. The results indicate that consumers' participation in SDB will increase as a result of their increased awareness of e-waste. Furthermore, the fact that no difference was observed in SDB participation despite an increase in education level highlights the inadequacy of related studies in educational curricula. It is recommended that comprehensive educational programs on the subject be implemented and incentive measures be increased to enhance consumers' awareness of e-waste and encourage their participation in SDB.